transmedia
Gartner defines transmedia as a style of storytelling that employs a collection of complementary elements such a video, text, photos and games that can be experienced in a variety of forms and contexts. Transmedia content is being deployed by media companies and advertisers using a range of open and proprietary applications.
- Parte del discurso: noun
- Industria/ámbito: Tecnología
- Categoría: Tecnología de la información
- Company: Gartner
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