Quantitative research is "Explaining phenomena by collecting numerical data that are analyzed using mathematically based methods. Explaining the phenomena is the key element of all research. In order to be able to use mathematically based methods, our data have to be in numerical form. Using the right data analysis tools matters a great deal, using the right research design data is, however, the element that puts a lot of people off doing quantitative research as the mathematics underlying the methods seems complicated and frightening.