Personal cloud is the individual's collection of digital content, services and apps which are seamlessly accessible across any device. The personal cloud is not a tangible entity, but rather the realization of four different types of experience in which users store, synchronize, stream and share content on a contextual basis, moving from one platform, screen and location to another. Founded on interconnected services and applications, it both reflects and sets consumers' expectations for how next-generation computing services will work.