This term refers to when a group comes back with a new release after the end of a previous cycle of promotions. Said release can be either a single, a mini album or a full album. Said release is also accompanied by an MV (music video). After a comeback, a new cycle of promotions begins anew.

There are various ways to go about the promotion of these new releases, with the most common being performances in music shows and apparitions on variety shows. Some groups (such as Crayon Pop) are known for making use of guerrila performances in order to garner interest.

Example of usage:

"I'm so hyped for f(x)’s comeback!"