click-through rate (CTR)
The number of times a Web page advertisement is clicked, compared to the number of times it is displayed. Royalties are often based on CTR. This term is also used in reference a website’s ability to persuade a visitor to “click through” to another site.
- Parte del discurso: noun
- Industria/ámbito: Tecnología
- Categoría: Tecnología de la información
- Company: Gartner
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Other terms in this blossary
Creador
- consultant
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