Inicio > Term: calendar marketing agreement (CMA)
calendar marketing agreement (CMA)
An agreement between a retailer and a manufacturer in which the retailer agrees to promote the manufacturer's products according to a specific schedule.
- Parte del discurso: noun
- Industria/ámbito: Venta al por menor
- Categoría: Supermercados
- Company: FMI
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Creador
- nicole.m
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