An HTML tag that creates scrolling text on a Web page. 2. Scrolling or fixed text used as an advertisement on a Web page, e.g., banner advertising. 3. In computer networking, a page that is automatically prefixed to, and printed out as part of, a printing job , as a means of identifying uniquely the output belonging to a given user of a shared printer. Note: A banner may, in addition to identifying the owner of the printout, also identify the file name, queue , and server involved. Synonym banner page. 4. A display on an information system (IS) that sets parameters for system or data use.