A professional who directs and coordinates activities involved with production, sale, and distribution of bakery products. Responsibilities include:

• Determines variety and quantity of bakery products to be produced, according to orders and sales projections.
• Develops budget for bakery operation, utilizing experience and knowledge of current market conditions.
• Directs sales activities, following standard business practices.
• Plans product distribution to customers, and negotiates with suppliers to arrange purchase and delivery of bakery supplies.
• Implements, through subordinate managerial personnel, policies to utilize human resources, machines, and materials productively.
• Hires and discharges employees.
• May train subordinates in all phases of bakery activities.
• May manage bakery that produces only specialty products, such as bagels or pastries.
• May manage bakery that sells products to general public.
• May prepare bakery products.