Where attendees come from. It is directly related to the spending characteristics of attendees who fall into each of these categories:

• International- Draws a national and international event audience; 15% or more of event delegates reside outside of event host country. * National-Draws a national event audience; More than 40% of delegates reside outside of a 400 mile (640 km) radius of event city. * Regional-60% of delegates reside within a 400 mile (640 km) radius of event city; Delegates may reside in a multi-state area and/or a regionally homogenous international area. * State/Province- More than 80% of delegates reside in event state/province (or event-sponsoring state/province when held in state/province other than home state/province; More than 20% of delegates reside outside a 50 mile (80 km) radius of event site; State/provincial audiences are less inclined to use air travel and local auto rental than regional audiences. * Local-80% of delegates reside within a 50 mile (80 km) of radius of event site; Local audiences typically do not require overnight accommodations.