(1893 – 1986) French-born industrial designer of America’s modern style, emphasizing streamlined flow and legibility Thomas Hine characterized him as an engineer “of the emotions, making the connection between people and machines” (1986:62). His classic designs include American icons such as the Coca-Cola bottle and the Greyhound bus, yet his work ranged from fashion, cookware and copy machines to automotive innovations for Studebaker and the American space program. Apart from his influence from the 1930s onwards in shaping the present and future, he was also a precursor to conglomerates through which architects (Michael Graves), fashion designers (Ralph Lauren) and home advisors (Martha Stewart) have created packaged styles for living as mass-market consumer.