The name of Barbie was inspired for the daughter owners, Barbara. On March 9, 1959, during the Toy Fair in New York, Mattel introduced its new bet: Barbie. Long legs, marking bust and narrow waist were covered with a look that would go down in history: swimwear black and white stripes, sandals, sunglasses and a pair of earrings. The success was overwhelming. The company managed to sell 300,000 copies in the first year. Thus began the career of the most famous and lucrative history wrist.