Augustiner Bräu does not have an advertising department. They do no have print, TV or radio advertising, although they do have a website. The Munich people consider it to be the last truly local brewery; it is sustained by the popularity of the Munich people. If you need more convincing the Brewery was established in 1328, and refuses to scarifice traditional brewing methods to make more beer when summer temperatures soar. Helles is a lager beer that is given a prolonged secondary fermentation phase.